今年的双十一静悄悄，正好给了我慢下来聊聊消费的机会。本期节目我请来了两位广告行业的朋友，他们都都消费颇有洞察，正践行着两种截然相反的消费观，却达成了深层次的和解。上半段从自身经历出发，分享今年啼笑皆非的消费经历和背后不同的消费观念；下半段则从广告和品牌的视角，检视构成消费的诸多要素如何演化至此。愿大家买得开心，买到幸福。【嘉宾】小武用生命在买买买的消费先锋言川洞察断舍离心理的广告人【你可能会听到】消费达人有多会买青睐循环经济（买卖二手货）的几种心理需求型消费 VS 幻想型消费我们买过什么离谱的没用的东西抗拒直播电商，害怕被洗脑的感觉从冲动的盲目消费，到理性的疯狂消费淘宝、京东、拼多多的消费鄙视链精致生活是好，就是太繁琐了旅居帮我看清那些被制造的需求买买买的尽头是物因人贵戳破品牌的神话，或享受它广告文案的自豪与挫败洞察是尚未言明的事实好广告，迂回着直抵人心品牌与广告的相爱相杀消费范式变迁：从大众广告到社交媒体消费是打工人的小确幸封面制作：曹福楼
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