如今的奢侈品行业已经在工业化和资本化的层层改造下，从面向特权阶层的小众行业变成给中产阶层造梦的大众行业。每当被消费主义的糖衣炮弹再次俘获，每当渴望人上人的号角从心底再次吹响，就要再次重温苏格拉底的真知：知足是天然的富有，奢侈是人为的贫困。【栏目介绍】由主播曹柠和品牌广告营销专家王元元联合主持，用新奇的脑洞和跨度极大的思维方式揭开消费品日用而不知的另一面，展示广告之魅的同时想象生活的另一种可能。愿我们都清醒而主动地生活。更多活动将在栏目公众号和私域群中开展，敬请期待！你有什么想听的话题也欢迎在评论区告诉我们。【你将会听到】03:30 理解奢侈品本质：流通保值07:20 谁来定义奢侈是一种发币权12:20 皮尔·卡丹与八十年代的特权阶层18:30 门店空间与身份感构建22:10 把奢侈品归为设计师的故事是巨大的谎言28:25 地方政府、商业地产与奢侈品牌的合谋35:12 传播链路类似中世纪的名利场39:05 美国与日本的奢侈品接受史46:21 一代韩剧种草了中国中产观众的拜金想象52:10 奢侈品的故事别真信57:10 经济下行中的代际冲突63:02 平等主义冲击下的奢侈品消费【推荐阅读】黛娜•托马斯《奢侈的》C.W.加特纳《成为香奈儿》桑巴特《奢侈与资本主义》凡勃伦《有闲阶级论》制作 曹福楼配乐 麦田守望者-在路上
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