每到年底,市場總不平靜。銀行為了降低支出成本,往往會重新檢視產品線,把賠錢的部份拉掉,重新累積預算後再推新卡拉客,多年來總是樂此不彼。比如說,星展2年前花大錢併購花旗,保證權益生效日後一年都不會改惡,但才剛過一年就馬上全面調降產品線,連我都驚呆了!那星展花大錢買下的300萬卡友,是玩假的嗎?老客人都要被趕跑啦!而台新更是「箇中翹楚」,產品每半年就大改,有時改得面目全非到不知怎吐槽起,就是一家「天天愛轉彎」的白海豚銀行,推測是新官上任要有所作為,逼下面的團隊生出新的卡片方案以止血吧?不管怎樣,台新雙狗卡在2024年12月也砍了好多實用的通路,如LINE Pay、台灣高鐵、中油直營,如果這些通路你很常用,不妨換別的卡片用;最後是玉山銀行,2025年起把小數點後的回饋一律改為「捨去」,小氣到不行。當然,以經濟學的角度來說,這個改變,很可能為玉山省下龐大的費用,畢竟百萬卡友刷出來的金額,大概每年可省下數十億元的刷卡金/點數,的確是高招。這三家銀行的卡友們,趕快來聽聽記者採訪寶可孟後,我幫你做的重點整理吧! 來寶可孟YouTube頻道上收聽節目:https://pokem.me/PokemYTPodcast -- 經濟日報採訪原文:https://pokem.me/48N9F56 -- 小額贊助支持本節目: https://open.firstory.me/user/ckdpsqfmxifcf0862q6efk1qa 留言告訴我你對這一集的想法: https://open.firstory.me/user/ckdpsqfmxifcf0862q6efk1qa/comments Powered by Firstory Hosting
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