國泰世華信用卡市佔率在八月狂掉！根據金管會公告的各銀行資訊，國泰世華在八月連丟兩張聯名合約，一是Costco卡、二是Sogo卡，這兩張共計336萬卡全剪光，國泰世華的總發卡量由1000多萬卡掉到700萬卡，直接變市場老二！這十年，彷如「黃梁一夢」…都做白工啦！那，國泰世華拿出來應戰的「CUBE卡」，表現又如何？以全台灣的信用卡持卡人用卡習慣來說，大約有8成的人是習慣「現金回饋」，只有少數1至2成人是「紅利哩程」，國泰世華把所有卡友全趕到「CUBE卡」裡，但它的「現金回饋」優惠並不明顯，僅有兌換「紅利哩程」的部份可圈可點，這麼做，真的有效嗎？我來分析給你聽聽。 -- 小額贊助支持本節目： https://open.firstory.me/user/ckdpsqfmxifcf0862q6efk1qa 留言告訴我你對這一集的想法： https://open.firstory.me/user/ckdpsqfmxifcf0862q6efk1qa/comments Powered by Firstory Hosting
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