Description
最近疫情都關在家裡，我找了一些有趣的書來閱讀，順便做了簡單的整理。今天要分享的是跟行銷有關的新知－《場景行銷模式》。自從2009年行動電話普及之後，幾乎人手一機，社群媒體更加深入我們的生活，上一個世代的廣告手法(報紙平面廣告、電視廣告、廣播)已逐漸無效化，取而代之的是「個人式」的生活體驗，如果你是廣告主，的確有必要認清這股趨勢；寶可孟也會分享個人實際的社群媒體操作心得，歡迎你一起來收聽學習。 -- 了解更多《場景行銷模式》：https://bit.ly/3wQqmIK Powered by Firstory Hosting
Audio
Featured in this Episode
No persons identified in this episode.
Transcription
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
0
upvotes
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
SpaceX Said to Pursue 2026 IPO
10 Dec 2025
Bloomberg Tech
Don’t Call It a Comeback
10 Dec 2025
Motley Fool Money
Japan Claims AGI, Pentagon Adopts Gemini, and MIT Designs New Medicines
10 Dec 2025
The Daily AI Show
Eric Larsen on the emergence and potential of AI in healthcare
10 Dec 2025
McKinsey on Healthcare
What it will take for AI to scale (energy, compute, talent)
10 Dec 2025
Azeem Azhar's Exponential View
Reducing Burnout and Boosting Revenue in ASCs
10 Dec 2025
Becker’s Healthcare -- Spine and Orthopedic Podcast