盲視效應這本書非常有趣。本節內容要來跟大家分享「體驗行銷」這個概念。你有沒有想過為什麼歌手不出實體唱片後,都靠什麼賺錢?為何大家都拼命擠小巨蛋開演唱會?開一場真的可以撈夠本嗎?「體驗式行銷」可能就是這個問題的解答。最後也要跟大家分享寶可孟是如何應用這個概念在自己的社群平台,營造出獨一無二的「體驗行銷」。 -- 《盲視效應》博客來完整書目:https://bit.ly/2Wnog5S 寶可孟麻吉積分介紹:https://bit.ly/3sME6TR Powered by Firstory Hosting
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