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2019年创立的死亡之水Liquid Death在过去短短的5年内卖出了超过4.2亿美金的罐装水,现在估值14亿美金。这个品牌的背后是全世界最好的营销团队之一,他们都为品牌做了哪些”朋克“的事儿?(00:00)创始人背景:滑板摇滚重金属,朋克爱好一样不漏(06:30)死亡之水创立:第一个广告就是爆款(08:55)顶流广告大赏:营销团队脑洞大开[社交媒体]:全网搜索:小火车过桥播客[搞钱!还差九千多万就赚到一个亿了!]
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