Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

小火车商业进化论

北美农夫山泉Liquid Death:5年赚4.2亿的品牌营销大师课

08 Sep 2024

Description

2019年创立的死亡之水Liquid Death在过去短短的5年内卖出了超过4.2亿美金的罐装水,现在估值14亿美金。这个品牌的背后是全世界最好的营销团队之一,他们都为品牌做了哪些”朋克“的事儿?(00:00)创始人背景:滑板摇滚重金属,朋克爱好一样不漏(06:30)死亡之水创立:第一个广告就是爆款(08:55)顶流广告大赏:营销团队脑洞大开[社交媒体]:全网搜索:小火车过桥播客[搞钱!还差九千多万就赚到一个亿了!]

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.