你嚮往進入時尚產業工作？好奇時尚奢侈品牌如何打造永垂不墜的經典風格？個人風格與時尚品牌經營的關鍵其實在於「風格行銷學」，這集的來賓Chia吳世家有台灣「時尚業教母」之稱，曾擔任台灣Chanel傳媒總經理和P&G SKII大中華區公共事務協理，目前任教於香港中文大學傳播學院，在產業界與學術界擁有完整資歷的她，在節目中娓娓道來精彩的時尚產業工作經驗，以及外人所不知的時尚攻防密技，對於KOL網紅經濟/現象、品牌和個人的永續風格到底怎麼建立，她也毫不藏私地用各種第一手案例分享給大家。 節目最後，Chia吳世家博士也對想進入時尚產業的人提供貼心實際的建議，按下Play鍵，一同進入時尚教母的風格行銷學！ 收聽重點： 1. 《向時尚品牌學風格行銷》想要傳達的三個精華的概念為何？讀者可以如何閱讀使用這本書？ 2. 在Chanel的工作經歷，給予了你什麼養份、造就現在的自己？ 3. 你怎麼看時下的KOL網紅經濟/現象，品牌做網紅KOL行銷要出奇制勝有什麼秘訣？ 4. 品牌和個人的永續時尚、風格從何而來、如何建立？ 5. 給想進入時尚業領域新人的建議？ --------------- 🔗 Chia吳世家的網站: istylemarketing.com 🔗 Chia吳世家的新書《向時尚品牌學風格行銷》: books.com.tw/products/0010886865 --------------- 參與後續音頻內容討論: https://bit.ly/3hST4SG 到IG了解美式生活的幕後花絮: https://bit.ly/2Whl0XI Powered by Firstory Hosting -- Hosting provided by SoundOn
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