#2-15 Honda Strategic Shift: Future of Intelligence and Electrification

These sources discuss Honda's recent strategic shift in its automotive business, moving from a primary focus on battery electric vehicles (BEVs) to prioritizing hybrid electric vehicles (HEVs) and next-generation advanced driver-assistance systems (ADAS). This change is presented as a pragmatic response to the current slow-down in the global BEV market, aiming to enhance overall vehicle competitiveness through "intelligentization." The documents emphasize that successful development in advanced ADAS/AD and HEV systems is highly capital-intensive and requires specialized expertise, making strategic partnerships essential despite Honda's historical "independent" culture and perceived difficulties in past collaborations, such as with GM/Cruise. The sources suggest Honda should prioritize focused technical partnerships for key components, secure HEV component supply, explore regional joint ventures, and actively participate in industry ecosystems to ensure future growth and relevance in the evolving, software-defined vehicle era.

There are no comments yet.

Please log in to write the first comment.