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徒然なる自動車業界の将来動向

#2-69 "Re:Nissan" restructuring plan by CEO Ivan Espinosa

28 Jun 2025

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The provided text details Nissan's precarious financial state and its comprehensive "Re:Nissan" restructuring plan, unveiled by CEO Ivan Espinosa. This strategy, a survival effort rather than a growth initiative, addresses a significant financial loss and a downgrade to junk bond status. Key elements include drastic cost reductions like personnel cuts and factory closures, a strategic focus on core markets, and an unconventional pivot to utilize China as a global export hub for cost-effective electric vehicles. The plan also highlights a dual-pronged electrification approach with new EVs and advanced e-POWER technology, alongside an innovative move in autonomous driving through AI integration. Despite a recent failed merger attempt with Honda, the text concludes that the market remains skeptical, as evidenced by plummeting stock prices and contentious shareholder meetings, indicating the formidable challenges Nissan faces in its independent recovery.

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