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心理師乾杯

#139[喝了再聊]行銷這回事就是不斷製造需求啊!ft. 屎作勇者 播放鍵

11 Aug 2023

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屎作勇者的阿鍵又來啦! 傳播出身的阿鍵, 畢業後做的卻是行銷相關的工作; 看似不同的兩個職業, 其實本質上都在試圖向大眾傳達某種概念, 甚至是製造某種概念, 這概念甚至可以成為一種文化—— 不信的話,大家可知道, 過去的中秋節是沒有烤肉文化的嗎? 然而一家烤肉醬的廠商「製造」出了這個文化, 如今每年中秋最暢銷的商品, 莫過於各樣烤肉相關商品。 到底傳播和行銷如何影響我們? 又有沒有哪些限度是需要把持的? 今天就讓阿寶和阿鍵來聊聊吧! 屎作勇者這裡找: https://portaly.cc/shitseeker 心裡有話想藉由阿寶訴說嗎?歡迎投稿〈心理有話〉徵集專區: https://forms.gle/Fa1eZUDTxLDaYo6x6 和我們聊天: IG:https://www.instagram.com/psy.cheers/ FB:https://www.facebook.com/psy.cheers 傳送門 : https://portaly.cc/psy.cheers -------------------------------------- 小額贊助支持本節目: MixerBox:https://bit.ly/3oGyCZ9(需下載MixerBox App) Firstory:https://open.firstory.me/join/psycheers 語音留言給我們:https://open.firstory.me/voicemail/ckvltmaka4wzw0958aztivbx1 留言告訴我你對這一集的想法: https://open.firstory.me/story/ckwotn01c1ffk0851sog9h9ay?m=comment Powered by Firstory Hosting

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