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有個人重達190幾公斤，他利用三個月的時間，每天午晚餐各吃一個潛艇堡，並且天天走路、運動，結果減掉了110多公斤。這個美國潛艇堡公司拍攝的真人真事廣告立刻打動了消費者，業績上揚。廣告成功的因素不外乎它用具體可信的故事，傳達簡單的重點，同時給人意外的結局，最終引起消費者共鳴。 支持新書快報 https://www.paypal.me/Dailybook
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