出品：日常建筑学（ID：archi-loop）嘉宾：曹毅Yannick，80后品牌专家，定居上海，曾在海外进修体育管理专业，回国后一直专注在运动和时尚消费领域，曾服务过10 corso como、Denham、Dickies、现所等品牌。主持：郑宝宝Oosha，中国数字艺术产业的专家主持：黄沛Halleywood ，城市与设计领域的媒体人-第15期，我们邀请到品牌专家曹毅，来一块来聊聊对于中国潮流消费和商业空间运营的一些思考。本期概要：02:00 什么叫品牌？08:10 如何来沉淀「品牌资产」？方向牵引。09:50 城市更新：VANS滑板公园。13:30 选址思考，从茑屋书店说起。19:10 商业和文旅地产的「不成功路径」。24:10 造第一高楼：城市也要做「品牌」！32:20 把「在地文化」融入品牌中。41:20 为啥元宇宙那么火？45:45 推荐时间图书《深度工作》动画片《猫和老鼠》图书《第一性原理》-联系方式：微信公众号：日常建筑学 （ID： archi-loop ）小红书/喜马拉雅/小宇宙：日常建筑学邮箱：[email protected]网站：www.archi-loop.com （搭建中）
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