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創意，從大腦歸零開始。 創意的起點，是「無框思維」加上「好奇心」。想要避免落入知識盲區，得先學會讓大腦「刻意歸零」。 本集書店老闆帶你一起閱讀英國廣告教父戴夫・卓特的《刻意歸零》，精選書中 5 則靈光乍現的創新時刻，這些無規則的瘋狂點子，如何逆勢翻盤、撼動歷史，你會驚訝創意的底層邏輯，其實非常實用！ --- 本節目由 Pubu 獨家贊助播出 — ▎本集購書連結： 《刻意歸零》：https://www.pubu.com.tw/ebook/484736 -- Hosting provided by SoundOn
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