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早安！感謝您收聽 2024 年 4 月 13 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：日本麥當勞的啟示：想用懷舊、經典行銷，該小心什麼雷？日本麥當勞結合什麼元素和產品，營造出懷舊感的廣告？觀眾對於這樣的行銷策略有什麼反應？日本麥當勞應該用我們介紹的哪一個策略修正，可能減少民眾反感？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY
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