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早安！感謝您收聽 2024 年 5 月 18 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：食安連環爆，王品、八方雲集都失守！餐飲業多品牌策略出了什麼問題？何謂多品牌經營？何謂單一品牌經營？為何一般餐飲連鎖品牌偏好多品牌經營策略？綜合多品牌經營策略的優勢與缺點，你認為王品目前的營運方式是否合理？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY
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