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早安！感謝您收聽 2024 年 5 月 25 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：聲量超越 DIOR、CHANEL！百年品牌 LOEWE 是如何翻紅的？LOEWE在近期聲量愈來愈高的主要原因是什麼？為什麼LOEWE要跟吉卜力合作聯名？聽完這個介紹後，你對於LOEWE這個品牌有什麼其他想法想跟我們分享的？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY
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