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早安！感謝您收聽 2024 年 6 月 15 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：Kobo Plus 訂閱制在台上線！每月只花 199 元就能看到飽，為何更有助於一本書的長賣？Kobo為什麼選擇台灣做為第一個開放訂閱制的亞洲市場？訂閱制電子書有哪些好處？你認同訂閱制電子書服務嗎？為什麼？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY
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