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早安！感謝您收聽 2024 年 6 月 22 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：麥當勞開手搖飲店！速食巨頭不務正業做起飲料，背後看上 3 大商機麥當勞和其他速食大佬為什麼開啟手搖飲產業？這種大連鎖店開設的手搖飲店對於小本經營店舖的影響有哪些？市場競爭激烈下，如果你是手搖飲店長，要用什麼策略防守企業的進攻？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY
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