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早安！感謝您收聽 2024 年 7 月 20 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：曾黯然退出市場！全家推雙品牌、再次挑戰手搖茶飲，看到什麼勝算？全家曾經在2012進攻手搖飲界但失敗的原因是什麼？是什麼原因讓全家想要再次挑戰手搖飲市場？全家比起全台兩萬多間手搖飲，有什麼優勢？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY
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