早安！感謝您收聽 2024 年 8 月 31 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：新竹巨城的追蹤與按讚，為何超越業界？解析品牌社群經營３重點為什麼在社群平台經營中，僅僅發布活動訊息和促銷廣告的效果有限？該如何提升品牌在社群平台上的影響力？文章中提到某些國際品牌在社群經營上有不同的策略，他們如何利用社群平台來建立品牌形象和影響力？當品牌目標是創造品牌精神而非直接增加營收時，應該關注哪些社群數據來衡量經營成效？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY
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