微博热搜吸引了亿万网民的目光，你知道他背后都有什么样的运营逻辑么？这一期请到了老克，他在微博热点、头条热点都负责过运营，Super和他聊了以下几个大点：1.热点的定义2.热点运营的本质3.热点运营的“一二三四”口诀4.热点运营工作做点啥5.热搜为啥微博最强6.很多人过分看重热点炒作能力了。。。市面上目前还没有一个针对热点运营好的分享，也是上次羊了个羊话题，在产品拆解群内大家的交流中，发现了老克非常犀利的思考，于是有了这一期直播。Shownotes：【Part1.重新理解热点】00:02:03 给热点下一个定义：热点是谈资00:08:51 除了微博热搜，还有哪些模块也算是热点运营00:14:28 平台为何要做热点？00:19:23 热点提升UGC用户活跃度的价值不存在？【Part2.热点运营全景】00:26:28 作为热点运营，日常工作有哪些？00:53:40 和情感连接有关的热点案例有哪些？00:59:28 热点炒作经典公式！01:08:43 所以汪小菲大S张兰你很难说真假【Part3.热点运营其他】01:10:46 热点运营跟产品的对接在哪里？01:14:24 听起来，热点运营相当套路化呀01:21:39 老克分享自己从业的小故事
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