时尚品牌挑代言人,总像一场带点玄学的 casting 游戏。有人一出场,仿佛命中注定,让品牌与明星彼此成就。也有人出现时,却让人忍不住怀疑:这是哪个平行宇宙的设定?在这期节目里,我们聊到 Chanel 为什么会一眼看中辛芷蕾,古一法师和Gentle Monster的相互成全,Dior 与 Greta Lee 的“剧情伏笔”,Margiela 搭上麦粒这段看起来似乎有点错位的合作...... 以及K-pop顶流为什么会被奢牌认为是错不了的青睐对象。品牌代言的逻辑,除了“谁红谁上”的叙事,也可能是一场暗暗较劲的心思游戏。
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