在近几年奢侈品市场的颓靡中，Miu Miu悄然实现着一场绚丽的当红。从单品刷屏到销量逆势猛涨，它从一个老品牌的“副线”，变成了行业内大家移不开视线的主角。本期节目，我们以Miu Miu近年来实在亮眼的商业表现为切入点，回溯品牌的发展脉络，探讨其战略背后的文化动因。绕不开的，是那位始终立于舞台中央的灵魂人物：Miuccia Prada。她不仅是一位社会学博士，更是一位立场鲜明的左派知识分子、女权主义者。在商业与文化、奢侈品与政治之间，她找到了独属于自己的表达方式。Miuccia如何在深具保守气质的意大利时尚体系中，悄然植入自我意识？她如何以一种近乎“文化干预”的姿态，重塑Prada与Miu Miu的品牌精神？我们从时装聊到意识，从商业聊到迷因，一起走进这个看似清冷、实则火热的品牌重构现场。
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