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Burberry，1856年出生的英国老钱名媛。曾经靠战壕风衣、防风面料、英伦绅士感名声大噪。但在如今风格为王、营销挂帅的时尚界，它的“实用主义”底子，反而成了一个有点沉重的包袱。本期，我们一起聊聊这个从防风面料发家的百年品牌，如何一步步滑入定位迷失、设计断层和市场焦虑的深渊：巴宝莉的起点并不是设计师品牌Licensing是神药，也是毒药从“贵气标志”变成“滥用图腾”Daniel Lee 上任的新风吹起了又错过了什么品牌主体性还能回来吗？这好像不只是一个品牌的商业困境，更是一个经典符号在当代面临的迷失与重塑自己的挑战。
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