Description
Coach，这个曾经被嫌弃“过气”的轻奢品牌，如今凭什么又在年轻群体里彻底活了起来？在这期节目里，我们聊到：爆款单品：Tabby包、纽约系列如何成为Gen Z心头好？渠道分层：正价 vs. Outlet，Coach 如何把“折扣场”玩成品牌资产？营销打法：广撒网的PR策略如何成为内容永动机？设计升级：LV、巴黎世家背景的设计师们，如何让Coach“越来越好看”？轻奢对比：同样出身的 Michael Kors为什么掉队了？集团格局：Tapestry旗下三驾马车，谁还能跑得动？一句话总结：这是一场从“妈味包”到“时髦单品”的惊险翻红，也是产品、渠道、营销、设计的全盘升级。
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