设计师做设计，到底是在设计什么？为什么别人的品牌设计那么有质感？「品牌-产品-设计」之间有什么关系？这次，我们请 EICO Talks 来回答。EICO Talks 是产品设计咨询公司EICO Design的播客大本营，这次特有想象力请到Terry，EICO上海GM & 合伙人，来聊聊他们对产品设计这个领域的观察。本期嘉宾范志鹏（Terry) | EICO 上海合伙人＆产品策略总监历任思科中国云协作部内设计经理，点融网用户体验设计总监，有着丰富的各平台设计及设计管理经验。 10 年＋产品创新经验，主要从事于金融、地产、出行、零售等领域产品的品牌数字化、消费者沟通、数字化策略。EICO 与众多一线创业品牌方达成合作：虎头局渣打饼行、字节跳动穿山甲、中梁地产、三顿半、虎扑、鱼眼咖啡、每日优鲜等。本期精彩04:43 品牌构建需要分几步？21:55 碰到“没有想法”的需求方，怎么办？31:23 设计师难题：设计价值如何被看见？46:45 设计师也要有理性和感性57:25 聊聊产品设计的未来趋势背景音乐宇宙狂想曲联系我们微信公众号：特有想象力（cooltezign）网站：https://tyxxl.tech/本期图文版：https://mp.weixin.qq.com/s/KwNXI4qhAgGGUc-s5lMWXg
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