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投資常被教成一套公式：估價、買進、紀律持有。但你知道嗎，真正阻擋報酬率的竟然是大腦裡那些「感覺很合理」的瞬間：不想認賠、被成本卡住、明明知道財報不差卻覺得失望。本集我們用行為經濟學最經典的幾個偏誤——損失厭惡、框架效應、沈沒成本、自我歸因——拆開你那些反覆出現的投資情緒，並來談談怎麼用策略避開它們！（節目內容為教育分享。本集錄音日期：2025/09/08） 本集重點： ⭐ 行為經濟學是什麼？ ⭐ 損失厭惡 ⭐ 框架效應 ⭐ 自我歸因偏誤 ⭐ 破解的策略
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