盲盒早已超越玩具範疇，成為一種時下生活方式，滲透到旅遊、電影、餐飲甚至日式料理的Omakase體驗。究竟這股現象如何牢牢抓住Z世代的心？本集繼續透過行為經濟學角度，拆解盲盒背後「驚喜感」、「不確定性」及「社群互動」的魅力。為何盲盒的隨機與稀缺設計，引發消費慾望與上癮現象？多巴胺與「間歇強化」機制如何刺激你一次又一次開盒？盲盒如何成為一種集體娛樂與社交儀式，助推年輕人建立身份認同？傳統「福袋」與盲盒的本質區別，及其對消費文化的不同影響。一齊揭開盲盒經濟的神秘面紗，了解這場跨界跨媒體的消費革命，掌握新世代的消費密碼。Send us a text今集「生活經濟學」就到這裡！希望我們的分析能幫你看透更多消費陷阱，預判市場趨勢。畢竟在這個AI時代，培養獨立思考比獲得標準答案更重要。 喜歡節目的話，記得訂閱並在社交媒體關注我們： Facebook: EverydayEconHK Instagram: everydayeconhk
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