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生活經濟學 | Everyday Economics

S3-01 遊戲產業智慧:少啲卡關,反而賺多咗?

01 Oct 2025

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今集帶大家深入揭開兩款爆紅手遊《Pokemon Go》與《Candy Crush》背後嘅致勝策略,點解遊戲設計「簡單啲」反而可以賺得更多?節目引用哥倫比亞大學最新研究,解釋「動態難度調整(Dynamic Difficulty Adjustment, DDA)」點樣幫遊戲降低玩家挫敗感,提升留存率(retention)同課金收入。你有無試過卡關到想「del app」?其實遊戲「偷偷放水」正正係營運團隊嘅智慧策略,令玩家留得更耐,變成忠實粉絲。今集除咗分享科研數據,更剖析咗短期課金與長期經營嘅平衡,教你點用「細水長流」策略維繫玩家,提升終身價值(LTV)。聽完今集,你嘅手遊賺錢觀點肯定唔同晒,仲可以同我哋分享你最難忘嘅卡關經歷,歡迎PM我哋!關鍵詞:動態難度調整、卡關放水、玩家留存、課金策略、長期經營、忠誠度、遊戲心理Send us a text今集「生活經濟學」就到這裡!希望我們的分析能幫你看透更多消費陷阱,預判市場趨勢。畢竟在這個AI時代,培養獨立思考比獲得標準答案更重要。 喜歡節目的話,記得訂閱並在社交媒體關注我們: Facebook: EverydayEconHK Instagram: everydayeconhk

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