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电商新知

Vol.12 | 中国品牌营销 40 年进化史:从 "跟着走" 到 "领着跑" 的逆袭之路

20 Jul 2025

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本期主题:中国品牌营销40年进化史,带您回顾从"产品为王"到"内容为王"的逆袭之路:�️ 四个时代跃迁:从1980年代的"蛮荒时代"到当下的"算法时代"� 经典案例解析:海尔砸冰箱/王老吉定位/花西子出海等10+品牌实战� 五力增长模型:赛道力/爆品力/内容力/经营力/渠道力的黄金组合

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