Description
这期播客聚焦店铺资产与实时意图运营，亮点如下： - 点出90%商家误将人群标签当起点，新店90%“人群标签”失真等误区。 - 解析淘宝“样本驱动型”算法及召回机制的“大海捞鱼”原理。 - 介绍阿里AIPL（认知、兴趣、购买、忠诚）和抖音5A（了解、吸引、问询、行动、拥护）人群资产模型。 - 提供3步构建“资产-意图-拉新”闭环的实操方法，含选品破圈、识别实时意图信号等。 - 建议避免资产结构单一，强调从“标签玩家”转为“资产操盘手”。
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