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电商新知

Vol.25 电商四大行业消费趋势与选品策略深度洞察

02 Aug 2025

Description

本期主题为 "电商四大行业消费趋势与选品策略洞察",解码日化美妆、3C 家电、大服饰、食品饮料的增长密码,主要内容包括:� 核心看点趋势逻辑革命:从 "游牧民跟风" 到 "采猎者精准狩猎" 的选品思维转变(附三大趋势信号检测表)四大行业解码:日化美妆:男生美妆消费增速 35%,场景专精单品转化率提升 4.8 倍 3C 家电:"智能厨房" 场景 GMV 年增 280%,场景视频替代参数表使转化率提升 183% 大服饰:国潮细分赛道增速 189%,数字化选品案例 30 天销量破万 食品饮料:功能食品 GMV 年增 189%,益生菌复购率达 45%落地工具包:三步锁定趋势单品(数据验证→场景拆解→小单测试)+ 行业趋势评估模型

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