Description
本期主题为 "618 人群增长赛道实战攻略"，聚焦大促期间的精准人群运营，主要内容包括：� 核心看点超级人群模型：AIPL 基础人群 × 行业策略人群 × 稀缺标签人群的三维作战体系（附 Z 世代 / 小镇青年 / 银发族三大黄金赛道数据）场景化爆破：上新快工具冷启动四步法 + 拉新快 + UD 效果组合拳（新客成本降低 30% 案例）大促作战节奏：预售期：定金膨胀锁定 3000 + 高潜客，新客占比 80%爆发期：分时段运营（20-24 点出价提高 20% 抢高峰流量）返场期：复购券 + 尾货标签组合，复购率提升至 25%避坑指南：人群标签混乱 / 场景运营缺失 / 工具单一等三大致命错误及解药
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