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本期主题为 "2025 大促消费趋势与破局策略指南"，深度解析分化时代的大促增长密码，主要内容包括：� 核心看点三大趋势洞察：平台分化（抖音增长、淘宝京东品类调整）、内容下沉（中长尾崛起）、心智转变（从促销到价值敏感）破局策略实战：平台差异化作战：抖音兴趣种草、淘宝搜索卡位、京东服务溢价内容深耕：中长尾内容生产公式 + 7:2:1 内容矩阵搭建心智重塑：价值感提升三板斧 + 消费者旅程设计实操工具包：大促作战地图（预热 / 爆发 / 返场期）+ 数据监控表（ROI / 加购率 / 复购率）
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