本期主题为 "电商私域流量精细化运营指南"，深度解析从引流到复购的全流程策略，主要内容包括：� 核心看点私域价值对比：获客成本仅为公域 1/3，复购率达 30%-50%（公域仅 5%-15%）全渠道引流：包裹卡加粉率 3%-5%、直播间加粉率 8%-15% 的实操技巧用户分层运营：RFM 模型高价值客户识别 + 标签体系搭建（基础 / 行为 / 偏好标签）社群 SOP：本期主题为 "电商私域流量精细化运营指南"，深度解析从引流到复购的全流程策略，主要内容包括：� 核心看点私域价值对比：获客成本仅为公域 1/3，复购率达 30%-50%（公域仅 5%-15%）全渠道引流：包裹卡加粉率 3%-5%、直播间加粉率 8%-15% 的实操技巧用户分层运营：RFM 模型高价值客户识别 + 标签体系搭建（基础 / 行为 / 偏好标签）社群 SOP：福利群 / 干货群 / 会员群的差异化运营（附活跃度提升至 35% 的互动技巧）1V1 转化：新人 7 天成长体系（Day1 欢迎券→Day7 复购券），转化率提升 2.4 倍/ 干货群 / 会员群的差异化运营（附活跃度提升至 35% 的互动技巧）1V1 转化：新人 7 天成长体系（Day1 欢迎券→Day7 复购券），转化率提升 2.4 倍
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