Description
本期主题为 "构建清晰店铺向量，破解精准流量难题"，聚焦淘系精准增长的核心引擎，主要内容包括：� 核心看点向量本质：从关键词堆砌→词系锚定、泛人群→精准锁定、随机上新→系列化运营的三大转变验证方法：流量匹配度（高端业主占比 70%）+ 行为一致性（复购率行业 2 倍）+ 算法反馈（新品冷启动提前 7 天）扩张策略：场景延伸（客单价 80→150 元）+ 人群分层（70% 资源投核心人群）+ 品类跨界（信任迁移转化率高 40%）维护要点：拒绝低价引流 / 品类膨胀 / 视觉混乱三大雷区（附会员正负面案例）
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