Description
本期主题为 "重构用户价值逻辑，实现从流量争夺到价值共生"，深度解析电商运营的高阶思维，主要内容包括：� 核心看点流量共生：互补品类商家资源互换（女装 × 鞋包 / 母婴 × 儿童乐园），转化率提升 30%+，成本低于广告投放价值共振：详情页场景化叙事（沙发场景描述替代促销信息，转化率提升 40%）+ 客服角色升级（从答疑到价值顾问）终身关系：用户分层运营（高价值用户专属福利，复购率提升 25%）+ 售后体验增值（1 小时响应 / 24 小时上门，NPS 达 60 分）用户资产：量化模型（用户数 × 客单价 × 复购率 × 推荐系数）+ 生命周期全链路运营（认知→兴趣→购买→复购→推荐）
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