第43期《电商新知》播客简介：抖音种草三部曲（二）——从品牌叙事到品效增长的四阶打法当徕芬靠创始人访谈实现1:10投流ROI、极萌借25位明星半年狂揽10亿GMV，抖音种草已进入“体系化作战”阶段。本期播客聚焦抖音种草的“四阶打法”，拆解从品牌叙事到品效增长的完整路径，帮品牌避开“砸钱无效果”的陷阱。内容上，详解四大种草阶次：品牌种草靠“真诚叙事”建立心智护城河，适合技术流、创始人IP及传统非遗品牌，通过创始人出镜、用户关心的故事及流量放大实现破圈；KOL种草借“人设信任”搭建桥梁，依托STAR选号模型（传播声量、商业力、粉丝适配、成长潜力）选对达人，搭配TIDE内容共创与WAVE品效放大，两种极端打法（腰尾部矩阵、明星高举高打）适配不同需求；KOC种草凭“视觉冲击”快速种草，强视觉演示、场景共鸣与铺量效应结合信息流投放，成高性价比之选；KOS种草用“超头势能”引爆销量，解析深度绑定与周期性框架两种合作模式，同时提醒规避单一超头依赖风险。最后给出组合策略：新品牌靠KOC/KOL起量，成长型品牌用品牌+KOL提溢价，成熟品牌借KOS+全链路引爆大促，助力品牌根据自身阶段与品类特性，选对路径实现“品效合一”的长期增长。
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