第44期《电商新知》播客简介：抖音种草三部曲（三）——从人群定位到投流放大的增长策略在抖音种草进入“精细化作战”的时代，靠“感觉”试错的玩法早已失效。本期播客聚焦抖音种草的全链路增长策略，拆解“人群-媒介-内容-投流”四大核心环节，助力品牌避开无效种草陷阱，让预算花在刀刃上。人群策略上，详解如何用抖音云图锁定“种草靶心”，通过八大人群精准筛选、构建健康人群资产结构、守住人群资产规模底线，实现A3种草人群与A4购买人群的精准匹配；媒介策略中，依托STAR选号方法论，从传播力、商业力、粉丝力三大维度判断KOL真实价值，避开“水号”坑；内容策略层面，借助TIDE内容共创公式，从3秒场景嵌入、15秒情绪共振，到30秒价值传递、5秒行动催化，打造能让用户主动种草的内容；投流策略部分，通过WAVE品效放大方法论，以达人矩阵实现圈层渗透、用投流工具扩大内容声量，并通过投流ROI计算确保投入产出比。最终揭示抖音种草的成功公式：精准人群×优质媒介×有效内容×流量放大=品效合一，为品牌在抖音流量红利中实现持续增长提供系统方法论。
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