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本期主题为 "2025小红书电商全链路运营指南"，主要内容包括：� 核心看点选品与卖点：爆品三大DNA（年轻化/网红化/消费主义）+ 卖点减法原则（某防晒品牌聚焦"油皮不泛白"，单条笔记点赞破5000）营销策略：5大博主组合模型（金字塔/倒金字塔/沙漏型等）+ 关键词73法则（70%长尾词+30%即时词，搜索流量占比从30%→60%）投放执行：博主筛选五维指标（阅读中位数/赞藏比/爆文率等）+ 沟通四要素（价格/内容/授权/维护）效果放大：薯条投放技巧（新笔记50元测试→爆文200-500元放大）+ 信息流三阶段（加热笔记→商销收割→搜索收割）精细化优化：笔记诊断表（封面/标题/关键词/违规排查）+ 评论区种草引导（老号互动+舆情监控）
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