Description
本期主题为 "小红书投放全链路复盘：从曝光到GMV的科学评估与优化体系"，主要内容包括：� 核心看点复盘必要性：跨平台转化+长周期种草，某美妆品牌仅看互动量致GMV无增长，全链路复盘还原真实ROI六大环节拆解：曝光（CPM控制成本）、点击（CTR/CPC优化封面标题）、互动（收藏率/爆文率判断质量）、深度种草（回搜率/搜索占位效能）、跨平台引流（手淘搜索量/搜淘系数）、成交转化（搜索进店量/综合ROI）不同目标复盘：品牌声量看心智占领（曝光量/正面评论占比），直接ROI看转化效率（CPC/GMV），线索收集看线索质量（单个线索成本/有效线索率）全链路优化：内容（视频占比60%+痛点解决型）+达人（腰部性价比高+合作分成）
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