本期聚焦淘系AI智能召回体系构建,深度解析高低客单在存量市场的差异化运营策略:� 核心看点人群分层:L1-L5购买力等级划分(L4-L5年消费>2万适合高客单)+ 兴趣访客数与销售额关系(5万兴趣访客≈3-5万元日销)低客单建模:关键词减法策略(从50词精简到10核心词根,点击率提升5%)+ 免费流量占比≥40%的验证标准高客单建模:四步人群运营(L4-L5定向+付费样本堆叠+三次触达+退货率测算)+ ROI从1:1.2→3.5的实战案例� 实战工具包低客单:核心词根筛选表+搜索流量占比监控模板高客单:L4-L5人群圈选规则+三次触达话术模板通用:客单价定位工具(判断类目价格带分布)� 更多系统化电商内容关注公众号:全栈运营知识库
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