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本期聚焦2025电商选品四大势能，解析借势填空实战指南：� 核心看点四大势能选品策略：店铺人群：达摩盘画像+老客调研（某女包店真丝配件客单价提升30%） 品牌人群：分销流量款+利润款组合（某奶粉经销商ROI达1:5） 站外IP：短期热点（《咒术回战》周边月销3000件）+长期经典（故宫联名复购25%） 行业趋势：蓝海细分（人体工学椅配件3个月800单，毛利40%） 四势合一案例：户外老客+品牌+露营IP+趋势组合，销量翻倍避坑指南：小成本试错、差异化细分、数据验证（避免红海价格战）
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