Description
イメージ広告とはテレビCMなどでよく見かける広告で、 その対をなすのがダイレクトレスポンス広告です。 コピーライティングの教材などを見ると 「イメージ広告は意味ない」 という意見をよく耳にすることがありますが、 本当にそうなのでしょうか？
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