Description
余分な情報が多ければ多いほど、メッセージやコンセプトはぼやけしまうし、見ている側は混乱してしまいます。情報が多ければ価値が上がるわけではない。いらない情報を増やしてしまうと、むしろコンテンツの価値は下がってしまうのです。よくわからないものにお金を払う人はいない。わかりやすくするためにはシンプルにすることが必須です。
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