-导言-五一节前，我们恰逢苹果在深圳罗湖万象城的Apple Store开业，也是苹果在深圳的第二家零售店。于是我们在视频制作之后，以我们的经历聊起，加之对门店一线员工的采访，试图拆接触苹果直营店为何如此独特和重要。-视频-《苹果零售》-时间轴-00:00 Intro0:39 为啥要专门做一起视频讲苹果零售4:12 并非“果粉”，以重度用户视角观察苹果零售9:17 初号与苹果零售店的接触经历12:34 零号与苹果零售店接触的经历16:19 线上与线下的融合21:53 服务一致性：高度控制下的失控24:58 Lexi（苹果员工）如何看待一致性28:27 一致性背后是成本，也是人与人的连接30:30 苹果新零售的开路人：Angela Ahrendts34:18 将门店构建成“第三空间”38:26 CICI（苹果员工）与用户的故事43:18 动线设计背后是少和精的SKU46:35 造价和建造并非零售最重要的点51:14 如何看待被设计出来的“真诚”53:58 从个体开始拥抱真诚57:19 新零售背后需要有利润率支撑1:04:08 反对刻奇，感受真诚- BGM -《Dancing with my phone》- HYBS《Delicate》- Damien Rice- 互动方式 -B站：两颗皮蛋微博：两颗皮蛋_ 小红书：两颗皮蛋
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