这回咱们播客又来了大蔓儿了！梁宁老师，中关村第一才女，500万人订阅产品课程的主理人，带着她的新作《真需求》，跟何万青、东东枪、北冥乘海生聊了个畅快淋漓！梁宁把一个产品成功的关键因素，总结在"价值、共识、模式"这个三角中。不得不说，这解释了我们对产品成败的很多疑问。什么是产品真正的价值？梁宁打了个比方——银丝卷，这东西天津人应该知道，其实就是面条馅的馒头。为什么这种创新没价值呢，您听听就明白了。有了价值，还要有共识性的认可，产品才有大成的可能。关于制造共识，北冥想起了清末的一段往事：当时，自行车传入中国，一帮旗人子弟乐此不疲，为了制造共识，他们愣是给这种运动找了个祖师爷，您猜猜是谁？而带来新模式的产品，往往会有爆发式的成长。说到这个，近来大火的Deepseek就是个例子：因为成本大幅下降，针对每个用户生成个性化邮件的场景，成为可行的新模式，这反过来带动了Deepseek的火热应用探索......本期聊的有趣话题，实在是太多了！我就不在这儿剧透了，您自个儿打开听听，相信一定会对如何挖掘真需求、做出好产品，得到体系化的理念和启发性的思考。主播：@东东枪，@北冥乘海生，交流群请加bmchsl
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