奧美集團的創意廣告，相信你我都能想到一些經典案例。但，驅動奧美持續說出好故事的創意從何而來？ 新世代行銷人如何同時掌握理性腦與感性腦，從數據抓出未來商品行銷力？對於社群通路的快速轉換，企業如何掌握行銷策略的本質？ 奧美集團董事總經理莊若芸 Zoe 本人來到節目分享自己的經歷，暢聊在快速變遷的網路時代，帶領團隊結合創意與數據策略的工作原則。 EP.8 來賓：莊若芸 Zoe （奧美董事總經理） - 🔸 瞭解產業未來趨勢 ，就看 2022 台灣產業科技趨勢大調查 https://fusion.pse.is/3v6nkq - 🔸 Zoe 也有自己的 Podcast 節目 AZ 說說姐 https://supr.link/XiilZ - 更多好聽 Podcast 🎧️ 科技橘子 ｜https://linktr.ee/techorange 科技如何 ｜https://pse.is/44zk6q - ⭐ 請訂閱《全新一週》，給予五星評分 📬 回饋節目、聯繫合作：[email protected] -- Hosting provided by SoundOn
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Trump $82 Million Bond Spree, Brazil Tariffs 'Too High,' More
16 Nov 2025
Bloomberg News Now
Ex-Fed Gov Resigned After Rules Violations, Trump Buys $82 Mil of Bonds, More
16 Nov 2025
Bloomberg News Now
THIS TRUMP INTERVIEW WAS INSANE!
16 Nov 2025
HasanAbi
Epstein Emails and Trump's Alleged Involvement
15 Nov 2025
Conspiracy Theories Exploring The Unseen
New Epstein Emails Directly Implicate Trump - H3 Show #211
15 Nov 2025
H3 Podcast
Trump Humiliates Himself on FOX as They Call Him Out
15 Nov 2025
IHIP News