廣告女王拆解體驗經濟當道的品牌行銷術！當消費者越來越重視品牌連結服務、商品與個人價值的共感效應，品牌該如何端出有品質服務？ 本集邀請到台灣奧美共同創辦人莊淑芬，解密數位時代的整合廣告行銷新趨勢。 收聽這集，你會得知： －新世代廣告行銷精神仍「以人為中心」 －Z 世代更在乎品牌的意義 －什麼是拼圖思維？ －釐清品牌宗旨，並清楚定位與行動 - 📚 好書推薦 📙 廣告女王在想啥？：台灣奧美共同創辦人莊淑芬的36篇趨勢筆記：探索新世界/心管理/新世代 https://supr.link/4cQD6 - ⭐ 請訂閱節目，得到專屬決策者的趨勢分析觀點 🔎 🎞 《全新一週》用看的！精華影片幫助快速吸收重點 https://reurl.cc/9p5EGO -- Hosting provided by SoundOn
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